MNP or Mobile Number Portability is launched in India on 20 January 2011. After 28 days Idea is continue the 1st choice of subscribers. Idea has started promoting this facility very soon than any other network. Idea Cellular became the major gainer with a net gain of 12,300 subscribers in just eight days from the launch of this service.
The early figures after the launch of Mobile Number Portability (MNP) show that Abhishek Bahchan’s campaigns to entice the subscribers have optimistically worked for Idea. While others like BSNL, Airtel and Reliance is loosing their subscribers.
As a transformation charge for the new operator the subscriber has to pay the amount of Rs 19. Idea bagged a net gain of 12,300 subscribers on the other hand Reliance Communications lost 9,837 subscribers and 192 decided to join it and BSNL also lost many of its subscribers. This data shows the statics for first two weeks only. Now the number has been rise. The Idea provides better services and customer supports also they promote their services very cleverly.
